Capture Page Creation Part 4:

 

Let's get into some of the the finer details of
Critical Skill #2: Effective Capture Page Making.
 

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How to Improve Your Squeeze Page
Conversions in 10 Minutes Flat.

Watch this video below:




So you've got a fantastic looking squeeze page that still isn't converting worth a
darn – now what? Sometimes doing the opposite of what everyone else
on the Internet is telling you to do really pays off, especially when it comes to capturing
email addresses. Split test these and see if your subscribe rates
don't increase dramatically...



A
PLS capture page with Email only.

1. Forget the name. There was a time - a long time ago – when inserting a person's
name in an email increased the open rate. Those days are all but gone.

Worse yet, asking for their name decreases your response rate nearly every time.
The only time to ask for their name is when they BUY from you – not when you're
merely asking them to subscribe to your list. So remove that box from your opt-in form,
along with any other box besides their email address. The easier you make it for them to subscribe,
and the less information you ask for, the higher
you're conversions are likely to be.



B
PLS capture page with Name & Email.

NOTE: "HOWEVER, having a NAME DOES help if you want to connect personally
with your email subscirber 1:1 in the future. I find this personally
invaluable and make a lot of sales from this." ~Albie.

2. Remove the spam sentence. You know that great little sentence you have beneath the opt-in
box that says you hate spam and will never ever ever ever share their info with anyone?
Remove it completely. Don't change it, don't tweak it – just strip it right out of there.
Repeated testing shows that having it there actually decreases your sign-up rate.
Ironic, since it was originally intended to increase it
by providing a sense of security. 



"We hate Spam. Your information is never sold or shared with anyone." creates 
a sense of fear. "We respect your privacy" is better.

Besides – if you ever want to sell your website and associated lists, you won't be
able to if you've told them you will never share their info. So you're shooting
your future prosperity in the foot while reducing your current sign-ups, all because
you were doing what every other marketer on the planet is doing.




3. Tell them who you are. First, people hesitate to sign onto a list unless they
have some idea of WHO is behind the list. They want to know not only what
they get for joining your list, but also who you are – so tell them your name,
use a photo of your face, or do something that makes it
clear you are in fact a real live person.



Second, by having your identity on your squeeze page you will drastically
reduce the number of people who check their email an hour or two later and
wonder who in the world you are and why you're sending them mail.
The more memorable of an impression you make on the squeeze page,
the more likely they are to remember you when they read their email.
This is turn decreases the likelihood they will cry “SPAM!” and increases
the likelihood they will open your email and actually read it. Remember,
when people check their email they look at the “from” line first.
Be memorable and your email will enjoy
a much warmer reception.



4. Think about your headline and subheadline.
What are you offering your potential subscribers? I mean, 
if you're looking to find those with tooth aches, you make your ads to 
reach these people. You don't make ads to encourage everyone to "come 
to the dentist to have a fun afternoon." Your headlines are going to 
read something about "Need a dentist NOW?" or "Can't stand that tooth PAIN
Anymore?" 

5. Also, what Bullet Points are you sharing? 

It's very important to reach deep down in your mind
and come up with everything you possibly
can to get rid of every escuse they have to 
not come see you. Such as:

"Can't Afford Dental Care? See our 'Affordable Monthly Pay Plan'."
"Can't Get Time off Work? See our 'Flexible Service Hours'."




6. What positive BONUSES or FREEBIES are you giving them to SUBSCRIBE?
For instance,

"Book your first appointment right now and get
your first service completely FREE!

7. Lastly, don't go looking in the forest for people with toothaches.
Set up a dentist office on a busy street, put up a big sign and list it online.



It's the same thing with reaching your niche. You need to find out where 
those people are congregating and then go there and let them know you exist. 

Try split testing these seven changes on your squeeze page and see what
happens – I suspect your sign-ups will increase by several percent!
 

 

You can see the complete page on the 5 Critical Skills here.
 Come back here when you're done.

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Great job going through this Course! I truly hope you learned a lot!